Leveraging Your Thank You Pages
Listen as the owner of 1AutomationWiz.com I see too many people overlook easy opportunities to grow their brand / business all the time.
Most often it is a case of just not seeing the little opportunities that they’re presented with all the time, OR it’s because they don’t think the rewards they would receive for a little time and effort is worth the trade. WRONG!
Why? Well long gone are the days where you could throw a bunch of money at something and become a household name. Big companies are waking up to this fact and the smart ones are embracing social media as the next big wave in product brand recognition.
Zappos.com is the poster child for this movement. No other company has committed to this sort of marketing like they have. In fact, they’ve built their brand on great service, and WOW (Word of mouth).
How does that happen? What did they do that you’re not? They are taking the time to see and capitalize on this little opportunities for growth I talked about earlier.
Here’s a perfect example of how they leverage their order “thank you pages” to build their brand and “become” part of the community of people that buy their stuff.
Lot’s of people are scratching their heads trying to figure out how to “monetize” social networking outlets like Twitter, and Facebook; but the fact is that you can’t. Not directly anyway.
However you can turn your customers into raving fans by becoming part of their community.
And Zappos does that in spades!
Click on the image of the Zappos order confirmation page on the right. They ask you 9 times to become a Twitter follower, become a Facebook friend, tell a friend or to visit their blog. 9 Times!
Lots of business would say this is overkill – but Zappos “gets it’ and their results speak for themselves.
Result: (as of 6/10/09) – 724,390 Twitter followers, 16,711 Facebook fans, and a ridiculous amount of daily referrals.
So can you model your order thank you pages to do something similar? Of course!
Take five minutes and do this today, and its on auto-pilot. But best of all its free to do and you’ll reap the rewards for ever
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