Archive | Marketing Fundamentals RSS feed for this section

How Do You Measure Ad Success?

You’d think that success would be easy to measure, but advertising has never been a so simple to figure out. When the talk turns to CTR, CPM, CPA, CPS many online business owners’ eyes glaze over or they throw up their hands in confusion. So today I’m going to break down the mechanics of what [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Read more
adexpert1

How Marketing Really Works

I saw this on the web the other day and though it was an awesome example of how Marketing, PR, Advertising and Branding work in the real world. It’s not just about selling products because MOST often YOU are the product. Share and Enjoy:

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Read more

Giving Your Compeitors the Finger!

Ok here is why I love Jerry West over at WebMarketingNow.com. I listen to Jerry’s advice all the time and you should to because  he notices EVERYTHING! Take his latest blog post for example. Jerry talks about “ambushing” your competition. But in the graphic example he gives in the war for luxury car sales between [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Read more

What the heck is Twitter anyway?

Not doubt you’ve been hearing a LOT about Twitter lately. You may have already taken a look at it and figured it was just a huge waste of your time. I thought that at first too, and for the first 4 months I had a Twitter account, I did little with it. Then one day [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Read more

14 Free Conversion Tools

A friend of mine, Sydney Johnson found a really thought-provoking article on conversion tracking and how to use these free tools to reduce cart abandonment. This is an awesome list. Now rather than guess at what elements on your site you should test blindly, these 14 web tools will enable you to gain a very [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Read more